Welcome to the rhythm of a brand new day on BroadwayWorld as we've just this morning launched a massive design upgrade that's been in the works for months that I'm both proud and excited to unveil.
It wasn't until I watched the loving trip down BWW memory lane, put together by our Social Media guru Alan Henry (and linked below) of the site's previous designs that I got a little emotional about the process (and what a process it's been!).
Everyone on the BroadwayWorld team takes great pride in our position as the leader in all coverage for theatre and live entertainment for Broadway and beyond. We approached the changes that you are now seeing today, keeping that in mind every step of the way.
Using heavy data, analytics and testing we looked at each and every feature of the web site - technically, visually and functionality wise and spent many sleepless nights figuring out how to make each bit better.
We hope that you'll find the new site a faster, cleaner and more powerful browsing experience across all browsers, screen sizes and devices. The goal was to make it even more functional on large desktops, and on the smallest of phone screens.
I'd like to extend special thanks to everyone on the team who's been involved with the design, development, testing, lovingly yelling at me with feedback, and helping to carry the site forward for 2017.
As always, we are here for and with you, our readers and the community. Your feedback is welcome (especially over the next few days as I'm sure we have some bugs to squash), and my inbox is always open!
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Back in 2003, BroadwayWorld launched as a modest, Broadway-only 'fan site' devoted to New York theatre. Created by Robert Diamond, the site had one goal- to bring together his dual passions for technology and the arts. Early features consisted primarily of message boards, the first theatre fans' choice awards, and a content aggregator, but from there, the site grew quickly and before long, we were generating original content, ramping up with writers and photographers and expanding constantly and consistently while embracing, and exploiting the latest technologies, social media, video, and more!
Atticus Finch might be the voice we remember from To Kill a Mockingbird- the classic story that Aaron Sorkin brought to Broadway this season- but Adam Guettel is the man who made Mockingbird sing. The Broadway composer traded musical theatre for drama this season as he created the score for the critically-praised hit.
Below, Guettel tells us all about how he found the sound of the play, and shares an exclusive clip from the To Kill a Mockingbird score.
A key component to the show's longevity is the work of Broadway marketing agency Serino Coyne. Below, Vice President of Creative Strategy Thomas Callahan and Director of Marketing and Communications, Diana Salameh tell us all about what goes into selling a musical with such staying power.
On Tuesday, November 27th, New World Stages hosted the first-ever TRENDING BROADWAY. It was a day spent fully immersed in conversation about key trends across culture, technology, and media that are shaping the future of the Broadway business.
The Dramatists Guild of America is the originator of the Dramatists Guild Fellows program, with a mission is to enhance the sense of community among developing American dramatists by offering a year-long workshop designed to augment their training with practical experience and career information resources.
For 101 seasons, The Muny has brought a little bit of Broadway to St. Louis, as one of the country's premier institutions in musical theatre. As the nation's largest outdoor musical theatre, the venue produces seven world-class musicals each year and welcomes over 400,000 theatregoers over a nine-week summer season.
We chatted recently with Trafalgar Releasing's CEO Marc Allenby, and recently hired senior VP, programming and acquisitions Kymberli Frueh to get the scoop on everything the company is up to, the current state of event cinema and so much more.
Does anyone still wear a hat? Jennifer Ashley Tepper does... and this year she is wearing all of them.
Just over a month ago, Orin Wolf was celebrating a whooping ten Tony wins for his little musical that could- The Band's Visit. As the big winner at the 72nd Annual Tony Awards on June 10, the new show not only swept the ceremony, but it found a place in history with some of Broadway's most awarded musicals- a producer's dream.
As the weather warms up, the streets of New York City's theatre district begin to fill with tourists, who trek from the far corners of the world for a chance to see a Broadway show. But do they always get to see the show they came for?
As BroadwayWorld recently reported, 'Lin-Manuel Miranda and Charity Network Rise Up for Good' has been nominated for best campaign in the Social - Public Service & Activism category in the 22nd Annual Webby Awards.
For the past thirty years, Broadway Cares/Equity Fights AIDS has been a vital part of the theatre community, and Tom Viola has been around to nurture its growth since the organization's inception in 1988.
What do Frozen, Angels in America, Mean Girls, Springsteen on Broadway, The Book of Mormon, and Kinky Boots have in common? Two words: Jordan Roth.
To celebrate this amazing milestone, we checked in by phone with Michael Crawford, from New Zealand. As many know, along with a long career creating numerous roles, the star also inspired the creation of this very web site. After I saw the production myself in 1994, my father said 'If you thought that was great, you need to hear the original...' And, the rest is BroadwayWorld history.
Who does Broadway turn to to get noticed? Two words: Press agents.
Furze and Moore were recently joined by Executive Creative Director Bashan Aquart and SVP of Creative Strategy and Experiential Design Amanda Blackman for a chat with BroadwayWorld about the AKA vision, how it all got started, and where the industry is headed.
Broadway producer Scott Sanders is the mastermind behind this kind of experiential entertainment and he's telling us all about how the concept came to be.
Daryl Roth and Hal Luftig's boots are made for running... on Broadway.
Theatre is a multi-faceted industry built on collaboration, creativity and commitment. Whether you are a writer, director, producer, or any other profession within the theatre, it's essential to know how each facet of our business works together to put on a production.
Situation Interactive is a digital-first marketing agency that works with many of the world's leading arts, entertainment and media brands including Wicked the Musical, Major League Soccer, Bravo TV, and the Metropolitan Opera.
August 2017 marked the official launch of RPM, a new full-service entertainment advertising and marketing agency dedicated to Broadway and other live entertainment arts & culture clients.
Billy Flynn might get all the attention, but Broadway's real, go-to man of the law is Mark Sendroff.
Disney Theatrical Productions in association with Michael Cassel Group is getting ready to launch the first international tour of the world's #1 musical, Disney's The Lion King, to premiere in Manila in March 2018 with additional engagements in Singapore, Korea, Taiwan and South Africa.
On August 11th, Hamilton released the official app for iOS and Android devices. Hamilton's mission was to give its fans a mobile experience that would provide unprecedented access to the show. One of the primary focuses of the team was to develop a product that could adapt to cutting-edge technologies.
As part of the kick-off of BroadwayWorld's new Industry Section, we talked to Sara Fitzpatrick, CEO of ARTHOUSE. With a career that's spanned multiple larger agencies including Situation Interactive and SpotCo, she now runs her own boutique agency that specializes in all things digital marketing. We sat down with her in late July to get her take on the current state of the market & more...
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Robert Diamond founded BroadwayWorld.com in 2003, which has now become the largest theatre web site in the world. He also serves as the site's Editor-in-Chief, covering Broadway and beyond, with specific local coverage for 100 cities in the United States, 45+ countries worldwide and 10 other related areas of entertainment - including dance, opera, concerts, comedy, films, television and more. In 2014, the site was awarded an Award for Excellence in Theatre Arts Education by the prestigious Theatre Museum.
Diamond got his start in the entertainment field, accidentally, when he created the 'official web site' (while in college) for Michael Crawford, the popular actor and original Tony and Olivier Award-winning star of THE PHANTOM OF THE OPERA. (He still blames Crawford - and credits him - for anything that goes particularly right or wrong during an average day.)
As a respected member of the Broadway and theatre community, Diamond also served as Lead Producer for a series of sold-out shows using the BroadwayWorld 'brand' for a set of 'Standing Ovations' concerts, which also branched out into titles that included Holiday Shows and even more specific concerts like 'From Stage to Screen and Back Again' in tandem with publishers and movie studios. All proceeds were in turn donated to Broadway Cares / Equity Fights AIDS, the industry's leader in aid for performers in need.
Robert splits his time between Manhattan and Lake Tamarack in Stockholm, NJ with his wife and two dogs, growing the business and getting little sleep. In addition, you can usually find him in a theatre many nights a week. Robert's writing has been featured on the site in 'The Broadway Pulse' and Industry Insight sections on BroadwayWorld and he also wrote weekly about theatre for the USA Network's Character Approved blog.
In late 2012, Wisdom Digital Media announced the official spinoff and launch of new entertainment web sites including BWWTVWorld.com, BWWBooksWorld.com, BWWMusicWorld.com, BWWDanceWorld.com, BWWClassicalWorld.com and BWWOperaWorld.com. The site's expansion was featured in a Crain's New York Business profile as well. Since then, Diamond has been featured as an industry expert by numerous outlets.
In December of 2014, Diamond was one of 5 Syracuse University Alumni, all having achieved success in the world of start-ups, business growth and venture capital, participating on a panel addressing young alumni who are currently pursuing their dreams of running their own business and experiencing the day to day challenges of a startup. It is part of the university's new Student Accelerator Program, for which Rob was recommended by Syracuse University's i-School.
Recently, BroadwayWorld.com returned to the concert stage, with a series of benefit concerts featuring Broadway's brightest stars. The site continued its growth and leading technology support adding exclusive features, an industry-first Apple TV app, Roku App, new iPhone, Android and iPad Apps, Apple Watch and Safari alerts, a slew of original video content, international expansion & more.
Recently, the site unveiled a major redesign, fully responsive on all platforms and taking full advantage of the latest in i-technology and has spent the last year involved in further growth including the launch of new regions, new sections including Around the World and Industry Insight and more.
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