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Presenting the New and Improved BWW

Welcome to the rhythm of a brand new day on BroadwayWorld as we've just this morning launched a massive design upgrade that's been in the works for months that I'm both proud and excited to unveil.

It wasn't until I watched the loving trip down BWW memory lane, put together by our Social Media guru Alan Henry (and linked below) of the site's previous designs that I got a little emotional about the process (and what a process it's been!).

Everyone on the BroadwayWorld team takes great pride in our position as the leader in all coverage for theatre and live entertainment for Broadway and beyond. We approached the changes that you are now seeing today, keeping that in mind every step of the way.

Using heavy data, analytics and testing we looked at each and every feature of the web site - technically, visually and functionality wise and spent many sleepless nights figuring out how to make each bit better.

We hope that you'll find the new site a faster, cleaner and more powerful browsing experience across all browsers, screen sizes and devices. The goal was to make it even more functional on large desktops, and on the smallest of phone screens.

I'd like to extend special thanks to everyone on the team who's been involved with the design, development, testing, lovingly yelling at me with feedback, and helping to carry the site forward for 2017.

As always, we are here for and with you, our readers and the community. Your feedback is welcome (especially over the next few days as I'm sure we have some bugs to squash), and my inbox is always open!

Enjoy!

 

Presenting the New and Improved BroadwayWorld.com
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INDUSTRY INSIGHT: Weekly Grosses Analysis - 10/16

Welcome to this week's edition of BroadwayWorld's exclusive WEEKLY GROSSES ANALYSIS - read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, for the week ending 10/14/2018.


This week, 33 shows played on Broadway, with 262,241 tickets sold and a total gross of $33,387,818. The average ticket price was $127.32.

This was up the number of shows as last week and up 4 vs. the same week last year. Compared to last week, attendance was up 5.21%. Versus last year, attendance was up 11.90%. On the sales front, overall grosses were up 0.02% vs. last week and up 10.41% vs. this week last year. This week's average ticket price of $127.32 is down $-6.61 compared to last week and down $-1.72 compared to last year.


Top 5 by This Week Gross

HAMILTON $3,245,544
THE LION KING $2,156,939
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $2,054,500
SPRINGSTEEN ON BROADWAY $1,929,795
WICKED $1,649,536


Bottom 5 by This Week Gross
THE NAP ($204,866), HEAD OVER HEELS ($219,035), THE PLAY THAT GOES WRONG ($300,432), BERNHARDT/HAMLET ($366,680), THE WAVERLY GALLERY ($379,302)


Top 5 by This Week Gross vs. Last Week Gross

KING KONG $467,670
AMERICAN SON $310,127
THE FERRYMAN $121,820
SUMMER $113,989
ANASTASIA $65,194


Bottom 5 by This Week Gross vs. Last Week Gross
SPRINGSTEEN ON BROADWAY ($-480,733), WICKED ($-124,140), THE LION KING ($-120,223), THE PHANTOM OF THE OPERA ($-108,754), SCHOOL OF ROCK ($-73,345)


Top 5 by Average Ticket Price

SPRINGSTEEN ON BROADWAY $508.91
HAMILTON $301.77
DEAR EVAN HANSEN $189.66
THE LION KING $160.64
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $158.33


Bottom 5 by Average Ticket Price
THE NAP ($55.03), THE PLAY THAT GOES WRONG ($64.75), HEAD OVER HEELS ($69.67), THE WAVERLY GALLERY ($75.83), KING KONG ($79.84)


Top 5 by Gross % of Potential

HAMILTON 112.08%
DEAR EVAN HANSEN 112.05%
MEAN GIRLS 104.33%
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO 103.32%
SPRINGSTEEN ON BROADWAY 101.17%


Bottom 5 by Gross % of Potential
HEAD OVER HEELS (24.79%), THE NAP (31.69%), THE PLAY THAT GOES WRONG (44.33%), SCHOOL OF ROCK (46.55%), SUMMER (47.46%)


Top 5 by % of Seats Sold of Total Seats

THE BOOK OF MORMON 103.7%
COME FROM AWAY 101.9%
HAMILTON 101.8%
DEAR EVAN HANSEN 101.5%
KING KONG 100.0%


Bottom 5 % of Seats Sold of Total Seats
HEAD OVER HEELS (40.8%), SUMMER (62.2%), SCHOOL OF ROCK (64.3%), THE PLAY THAT GOES WRONG (67.9%), KINKY BOOTS (69.5%)


Top 5 by Seats Sold This Week vs. Last Week

KING KONG 6956
AMERICAN SON 3376
SUMMER 1237
ANASTASIA 1144
THE FERRYMAN 878


Bottom 5 by Seats Sold This Week vs. Last Week
SPRINGSTEEN ON BROADWAY (-948), THE PHANTOM OF THE OPERA (-664), SCHOOL OF ROCK (-521), THE BAND'S VISIT (-370), WICKED (-281)

That's all for this week... Note: All data presented for informational purposes only. BroadwayWorld.com makes no guarantees as to the accuracy of the data, or the matter in which it's presented. Source: The Broadway League..


INDUSTRY INSIGHT: Weekly Grosses Analysis - 10/9

Welcome to this week's edition of BroadwayWorld's exclusive WEEKLY GROSSES ANALYSIS - read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, for the week ending 10/7/2018.


This week, 32 shows played on Broadway, with 249,245 tickets sold and a total gross of $33,381,111. The average ticket price was $133.93.

This was up the number of shows as last week and up 8 vs. the same week last year. Compared to last week, attendance was up 6.79%. Versus last year, attendance was up 25.57%. On the sales front, overall grosses were up 13.07% vs. last week and up 43.84% vs. this week last year. This week's average ticket price of $133.93 is up $7.44 compared to last week and up $17.01 compared to last year.


Top 5 by This Week Gross

HAMILTON $3,227,193
SPRINGSTEEN ON BROADWAY $2,410,528
THE LION KING $2,277,162
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $2,101,243
WICKED $1,773,676


Bottom 5 by This Week Gross
HEAD OVER HEELS ($227,084), THE NAP ($228,087), THE PLAY THAT GOES WRONG ($298,898), THE WAVERLY GALLERY ($361,162), BERNHARDT/HAMLET ($365,371)


Top 5 by This Week Gross vs. Last Week Gross

SPRINGSTEEN ON BROADWAY $482,908
WICKED $438,452
THE LION KING $286,919
THE PHANTOM OF THE OPERA $180,695
SCHOOL OF ROCK $173,823


Bottom 5 by This Week Gross vs. Last Week Gross
SUMMER ($-88,094), ANASTASIA ($-60,014), HEAD OVER HEELS ($-23,165), HAMILTON ($-19,638), FROZEN ($31,829)


Top 5 by Average Ticket Price

SPRINGSTEEN ON BROADWAY $508.55
HAMILTON $299.98
DEAR EVAN HANSEN $188.24
THE LION KING $167.78
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $161.93


Bottom 5 by Average Ticket Price
THE NAP ($60.18), THE PLAY THAT GOES WRONG ($60.76), HEAD OVER HEELS ($70.54), THE WAVERLY GALLERY ($70.79), BERNHARDT/HAMLET ($80.20)


Top 5 by Gross % of Potential

HAMILTON 111.45%
DEAR EVAN HANSEN 111.33%
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO 105.67%
THE BOOK OF MORMON 103.83%
SPRINGSTEEN ON BROADWAY 101.1%


Bottom 5 by Gross % of Potential
HEAD OVER HEELS (25.7%), THE NAP (35.28%), SUMMER (39.63%), THE PLAY THAT GOES WRONG (44.11%), SCHOOL OF ROCK (51.63%)


Top 5 by % of Seats Sold of Total Seats

THE BOOK OF MORMON 104.1%
COME FROM AWAY 102.0%
HAMILTON 101.8%
DEAR EVAN HANSEN 101.6%
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO 100.0%


Bottom 5 % of Seats Sold of Total Seats
HEAD OVER HEELS (41.8%), SUMMER (51.7%), SCHOOL OF ROCK (68.6%), KINKY BOOTS (71.8%), THE PLAY THAT GOES WRONG (72.0%)


Top 5 by Seats Sold This Week vs. Last Week

WICKED 2166
THE PHANTOM OF THE OPERA 985
SPRINGSTEEN ON BROADWAY 948
THE WAVERLY GALLERY 894
SCHOOL OF ROCK 710


Bottom 5 by Seats Sold This Week vs. Last Week
ANASTASIA (-1458), SUMMER (-735), THE NAP (-693), HEAD OVER HEELS (-379), PRETTY WOMAN: THE MUSICAL (-282)

That's all for this week... Note: All data presented for informational purposes only. BroadwayWorld.com makes no guarantees as to the accuracy of the data, or the matter in which it's presented. Source: The Broadway League..


INDUSTRY INSIGHT: Weekly Grosses Analysis - 10/1

Welcome to this week's edition of BroadwayWorld's exclusive WEEKLY GROSSES ANALYSIS - read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, for the week ending 9/30/2018.


This week, 29 shows played on Broadway, with 233,389 tickets sold and a total gross of $29,521,717. The average ticket price was $126.49.

This was up the number of shows as last week and up 3 vs. the same week last year. Compared to last week, attendance was up 4.45%. Versus last year, attendance was up 13.07%. On the sales front, overall grosses were up 12.21% vs. last week and up 23.05% vs. this week last year. This week's average ticket price of $126.49 is up $8.74 compared to last week and up $10.26 compared to last year.


Top 5 by This Week Gross

HAMILTON $3,246,831
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $2,006,719
THE LION KING $1,990,243
FROZEN $1,569,171
DEAR EVAN HANSEN $1,458,928


Bottom 5 by This Week Gross
THE NAP ($180,313), HEAD OVER HEELS ($250,249), THE PLAY THAT GOES WRONG ($263,008), BERNHARDT/HAMLET ($280,542), ONCE ON THIS ISLAND ($373,077)


Top 5 by This Week Gross vs. Last Week Gross

HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $453,165
THE LIFESPAN OF A FACT $260,598
ANASTASIA $151,436
BEAUTIFUL $60,421
THE BAND'S VISIT $53,157


Bottom 5 by This Week Gross vs. Last Week Gross
MY FAIR LADY ($-61,955), THE LION KING ($-56,735), FROZEN ($-55,145), MEAN GIRLS ($-36,649), BERNHARDT/HAMLET ($-28,332)


Top 5 by Average Ticket Price

HAMILTON $301.89
DEAR EVAN HANSEN $182.64
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $154.65
THE LION KING $146.66
MY FAIR LADY $142.55


Bottom 5 by Average Ticket Price
THE NAP ($40.22), THE PLAY THAT GOES WRONG ($55.45), BERNHARDT/HAMLET ($59.05), HEAD OVER HEELS ($69.55), SCHOOL OF ROCK ($74.77)


Top 5 by Gross % of Potential

HAMILTON 112.13%
DEAR EVAN HANSEN 102.37%
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO 100.92%
COME FROM AWAY 98.29%
THE LION KING 97.63%


Bottom 5 by Gross % of Potential
HEAD OVER HEELS (28.32%), THE NAP (29.08%), THE PLAY THAT GOES WRONG (38.81%), SCHOOL OF ROCK (39.59%), SUMMER (45.68%)


Top 5 by % of Seats Sold of Total Seats

THE BOOK OF MORMON 103.8%
HAMILTON 101.8%
COME FROM AWAY 101.7%
DEAR EVAN HANSEN 101.5%
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO 100.0%


Bottom 5 % of Seats Sold of Total Seats
HEAD OVER HEELS (46.7%), SUMMER (58.0%), SCHOOL OF ROCK (62.7%), KINKY BOOTS (66.1%), THE PLAY THAT GOES WRONG (69.4%)


Top 5 by Seats Sold This Week vs. Last Week

THE LIFESPAN OF A FACT 2228
ANASTASIA 1423
THE PHANTOM OF THE OPERA 834
WAITRESS 626
BEAUTIFUL 284


Bottom 5 by Seats Sold This Week vs. Last Week
SCHOOL OF ROCK (-1280), BERNHARDT/HAMLET (-722), FROZEN (-472), ALADDIN (-402), MY FAIR LADY (-321)

That's all for this week... Note: All data presented for informational purposes only. BroadwayWorld.com makes no guarantees as to the accuracy of the data, or the matter in which it's presented. Source: The Broadway League..


INDUSTRY INSIGHT: Weekly Grosses Analysis - 9/24

Welcome to this week's edition of BroadwayWorld's exclusive WEEKLY GROSSES ANALYSIS - read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, for the week ending 9/23/2018.


This week, 27 shows played on Broadway, with 223,438 tickets sold and a total gross of $26,309,336. The average ticket price was $117.75.

This was less than the number of shows as last week and down 1 vs. the same week last year. Compared to last week, attendance was down -12.81%. Versus last year, attendance was down -6.17%. On the sales front, overall grosses were down -8.56% vs. last week and down -1.14% vs. this week last year. This week's average ticket price of $117.75 is up $5.47 compared to last week and up $5.99 compared to last year.


Top 5 by This Week Gross

HAMILTON $3,237,826
THE LION KING $2,046,978
FROZEN $1,624,316
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $1,553,554
DEAR EVAN HANSEN $1,444,251


Bottom 5 by This Week Gross
THE NAP ($161,178), HEAD OVER HEELS ($211,156), THE PLAY THAT GOES WRONG ($266,179), BERNHARDT/HAMLET ($308,873), ONCE ON THIS ISLAND ($389,854)


Top 5 by This Week Gross vs. Last Week Gross

THE LION KING $121,025
MEAN GIRLS $108,958
THE BOOK OF MORMON $42,336
HAMILTON $36,328
ALADDIN $32,723


Bottom 5 by This Week Gross vs. Last Week Gross
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO ($-450,452), WICKED ($-148,636), ANASTASIA ($-143,958), SUMMER ($-134,895), KINKY BOOTS ($-99,920)


Top 5 by Average Ticket Price

HAMILTON $301.05
DEAR EVAN HANSEN $182.96
THE LION KING $150.89
MY FAIR LADY $144.56
MEAN GIRLS $136.47


Bottom 5 by Average Ticket Price
THE NAP ($34.07), THE PLAY THAT GOES WRONG ($55.32), BERNHARDT/HAMLET ($56.44), HEAD OVER HEELS ($61.13), SCHOOL OF ROCK ($62.63)


Top 5 by Gross % of Potential

HAMILTON 111.82%
THE LION KING 105.25%
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO 102.89%
DEAR EVAN HANSEN 101.34%
MEAN GIRLS 97.73%


Bottom 5 by Gross % of Potential
THE NAP (23.21%), HEAD OVER HEELS (23.9%), SCHOOL OF ROCK (38.71%), THE PLAY THAT GOES WRONG (39.28%), SUMMER (47.08%)


Top 5 by % of Seats Sold of Total Seats

THE BOOK OF MORMON 103.9%
COME FROM AWAY 101.9%
HAMILTON 101.8%
DEAR EVAN HANSEN 100.3%
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO 100.0%


Bottom 5 % of Seats Sold of Total Seats
HEAD OVER HEELS (44.8%), SUMMER (59.4%), KINKY BOOTS (68.6%), THE PLAY THAT GOES WRONG (70.4%), WAITRESS (71.0%)


Top 5 by Seats Sold This Week vs. Last Week

SCHOOL OF ROCK 1404
THE NAP 769
BERNHARDT/HAMLET 552
FROZEN 318
ALADDIN 292


Bottom 5 by Seats Sold This Week vs. Last Week
WICKED (-3648), SUMMER (-2133), ANASTASIA (-1641), THE PHANTOM OF THE OPERA (-1296), WAITRESS (-1208)

That's all for this week... Note: All data presented for informational purposes only. BroadwayWorld.com makes no guarantees as to the accuracy of the data, or the matter in which it's presented. Source: The Broadway League..


INDUSTRY INSIGHT: Weekly Grosses Analysis - 9/17

Welcome to this week's edition of BroadwayWorld's exclusive WEEKLY GROSSES ANALYSIS - read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, for the week ending 9/16/2018.


This week, 29 shows played on Broadway, with 256,263 tickets sold and a total gross of $28,771,784. The average ticket price was $112.27.

This was less than the number of shows as last week and up 2 vs. the same week last year. Compared to last week, attendance was up 2.88%. Versus last year, attendance was up 16.27%. On the sales front, overall grosses were down -2.55% vs. last week and up 21.88% vs. this week last year. This week's average ticket price of $112.27 is down $-6.26 compared to last week and up $5.17 compared to last year.


Top 5 by This Week Gross

HAMILTON $3,201,498
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $2,004,006
THE LION KING $1,925,953
FROZEN $1,601,097
WICKED $1,460,436


Bottom 5 by This Week Gross
THE NAP ($187,664), HEAD OVER HEELS ($232,461), GETTIN' THE BAND BACK TOGETHER ($255,805), THE PLAY THAT GOES WRONG ($296,681), BERNHARDT/HAMLET ($301,943)


Top 5 by This Week Gross vs. Last Week Gross

SPONGEBOB SQUAREPANTS $224,079
CAROUSEL $205,653
KINKY BOOTS $132,046
BEAUTIFUL $118,079
THE PHANTOM OF THE OPERA $113,100


Bottom 5 by This Week Gross vs. Last Week Gross
MEAN GIRLS ($-51,178), HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO ($-38,590), ANASTASIA ($-13,776), HAMILTON ($-7,703), THE BOOK OF MORMON ($10,375)


Top 5 by Average Ticket Price

HAMILTON $297.70
DEAR EVAN HANSEN $179.19
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $154.44
THE LION KING $142.36
MY FAIR LADY $140.16


Bottom 5 by Average Ticket Price
GETTIN' THE BAND BACK TOGETHER ($44.10), THE NAP ($47.37), BERNHARDT/HAMLET ($61.36), THE PLAY THAT GOES WRONG ($61.44), HEAD OVER HEELS ($67.89)


Top 5 by Gross % of Potential

HAMILTON 110.56%
THE LION KING 102.96%
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO 100.78%
DEAR EVAN HANSEN 99.9%
COME FROM AWAY 93.75%


Bottom 5 by Gross % of Potential
HEAD OVER HEELS (26.31%), GETTIN' THE BAND BACK TOGETHER (26.86%), THE NAP (27.02%), SCHOOL OF ROCK (38.43%), THE PLAY THAT GOES WRONG (43.78%)


Top 5 by % of Seats Sold of Total Seats

THE BOOK OF MORMON 103.4%
HAMILTON 101.8%
COME FROM AWAY 101.6%
DEAR EVAN HANSEN 100.9%
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO 100.0%


Bottom 5 % of Seats Sold of Total Seats
HEAD OVER HEELS (44.4%), SCHOOL OF ROCK (61.7%), THE PLAY THAT GOES WRONG (70.7%), GETTIN' THE BAND BACK TOGETHER (75.9%), THE NAP (77.0%)


Top 5 by Seats Sold This Week vs. Last Week

GETTIN' THE BAND BACK TOGETHER 2418
CAROUSEL 1956
SPONGEBOB SQUAREPANTS 1702
KINKY BOOTS 1669
THE PHANTOM OF THE OPERA 1062


Bottom 5 by Seats Sold This Week vs. Last Week
MEAN GIRLS (-84), MY FAIR LADY (-37), HAMILTON (-2),

That's all for this week... Note: All data presented for informational purposes only. BroadwayWorld.com makes no guarantees as to the accuracy of the data, or the matter in which it's presented. Source: The Broadway League..


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interviews


Industry Interview: Trafalgar Releasing Gives Us the Scoop on Expanding in the US with AN AMERICAN IN PARIS, RED, THE KING AND I & More

We chatted recently with Trafalgar Releasing's CEO Marc Allenby, and recently hired senior VP, programming and acquisitions Kymberli Frueh to get the scoop on everything the company is up to, the current state of event cinema and so much more. 


Industry Interview: Inside the All But Chill Life of Jennifer Ashley Tepper

Does anyone still wear a hat? Jennifer Ashley Tepper does... and this year she is wearing all of them. 


Industry Interview: Wolf of Broadway- Meet Tony-Winning Producer, Orin Wolf

Just over a month ago, Orin Wolf was celebrating a whooping ten Tony wins for his little musical that could- The Band's Visit. As the big winner at the 72nd Annual Tony Awards on June 10, the new show not only swept the ceremony, but it found a place in history with some of Broadway's most awarded musicals- a producer's dream.


Industry Interview: How the Broadway League Is Helping International Tourists Plan Ahead for Broadway

As the weather warms up, the streets of New York City's theatre district begin to fill with tourists, who trek from the far corners of the world for a chance to see a Broadway show. But do they always get to see the show they came for?


Industry Interview: How Charity Network and the Miranda Family Are Making the World a Better Place

As BroadwayWorld recently reported, 'Lin-Manuel Miranda and Charity Network Rise Up for Good' has been nominated for best campaign in the Social - Public Service & Activism category in the 22nd Annual Webby Awards.


Industry Interview: Tom Viola and the Evolution of Broadway Cares/Equity Fights AIDS

For the past thirty years, Broadway Cares/Equity Fights AIDS has been a vital part of the theatre community, and Tom Viola has been around to nurture its growth since the organization's inception in 1988.


Industry Interview: Inside the Mind of Jujamcyn Theaters' Jordan Roth!

What do Frozen, Angels in America, Mean Girls, Springsteen on Broadway, The Book of Mormon, and Kinky Boots have in common? Two words: Jordan Roth.


Exclusive: Catching up with the Original Phantom, Michael Crawford as THE PHANTOM OF THE OPERA Turns 30 on Broadway

To celebrate this amazing milestone, we checked in by phone with Michael Crawford, from New Zealand. As many know, along with a long career creating numerous roles, the star also inspired the creation of this very web site. After I saw the production myself in 1994, my father said 'If you thought that was great, you need to hear the original...' And, the rest is BroadwayWorld history.


Industry Interview: Inside the World of Broadway PR with Matt Polk!

Who does Broadway turn to to get noticed? Two words: Press agents.


Industry Interview: Inside AKA NYC's World of Creative, Integrated, Digital and Experiential Advertising & Marketing

Furze and Moore were recently joined by Executive Creative Director Bashan Aquart and SVP of Creative Strategy and Experiential Design Amanda Blackman for a chat with BroadwayWorld about the AKA vision, how it all got started, and where the industry is headed.


Industry Interview: Scott Sanders Is Breaking the Mold to Create Experiential Entertainment for All

Broadway producer Scott Sanders is the mastermind behind this kind of experiential entertainment and he's telling us all about how the concept came to be.


Industry Interview: Daryl Roth and Hal Luftig's KINKY BOOTS are Made for Running

Daryl Roth and Hal Luftig's boots are made for running... on Broadway.


Industry Interview: A Little Perspective- Ken Davenport Wants to Teach You How to Produce for Broadway

Theatre is a multi-faceted industry built on collaboration, creativity and commitment. Whether you are a writer, director, producer, or any other profession within the theatre, it's essential to know how each facet of our business works together to put on a production.


Industry Interview: Get Situated with Damian Bazadona- President of Situation Interactive!

Situation Interactive is a digital-first marketing agency that works with many of the world's leading arts, entertainment and media brands including Wicked the Musical, Major League Soccer, Bravo TV, and the Metropolitan Opera.


Industry Interview: The New Kids on the Block- Meet the Minds Behind Broadway's Newest Advertising Agency, RPM

August 2017 marked the official launch of RPM, a new full-service entertainment advertising and marketing agency dedicated to Broadway and other live entertainment arts & culture clients.


BWW Interview: Meet Broadway's Top Legal Eagle, Mark Sendroff

Billy Flynn might get all the attention, but Broadway's real, go-to man of the law is Mark Sendroff.


Industry Interview: Expanding the Kingdom- How Disney Theatrical Continues to Bring Pride Rock Around the World

Disney Theatrical Productions in association with Michael Cassel Group is getting ready to launch the first international tour of the world's #1 musical, Disney's The Lion King, to premiere in Manila in March 2018 with additional engagements in Singapore, Korea, Taiwan and South Africa.


BWW Industry Interview: Mobilizing the Revolution - Behind the Creation of the HAMILTON App

On August 11th, Hamilton released the official app for iOS and Android devices. Hamilton's mission was to give its fans a mobile experience that would provide unprecedented access to the show. One of the primary focuses of the team was to develop a product that could adapt to cutting-edge technologies.


BWW Interview: ARTHOUSE's Sara Fitzpatrick Sounds Off on the Digital Media Landscape

As part of the kick-off of BroadwayWorld's new Industry Section, we talked to Sara Fitzpatrick, CEO of ARTHOUSE. With a career that's spanned multiple larger agencies including Situation Interactive and SpotCo, she now runs her own boutique agency that specializes in all things digital marketing. We sat down with her in late July to get her take on the current state of the market & more...


Interview: Lucas 'Rico' Corrubia Talks Career in Broadway's Audio World, Stars from Michael Crawford to Liza Minnelli, Health Troubles & His Journey Back to Work

Currently, Lucas is mostly staying at his home in Atlantic City recovering from severe complications he received from open heart surgery in January 2016. He suffered extensive injuries to his hands and feet, spent a total of 4 1/2 months in the cardiac ICU at Brigham and Women's hospital & various rehabs and has been unable to return work. He is anxiously waiting to work with new hand and finger prosthetics while continuing to get stronger every day...all this while keeping an amazingly positive attitude and having his wife Rebecca by his side.


Presenting the New and Improved BroadwayWorld.com

Welcome to the rhythm of a brand new day on BroadwayWorld as we've just this morning launched a massive design upgrade that's been in the works for months that I'm both proud and excited to unveil. 


BWW Special Interview: It Takes Two- HAIRSPRAY LIVE! Producers Craig Zadan & Neil Meron Check In From the Set!

They've already taken you to Austria, Neverland and Oz. On December 7, Craig Zadan and Neil Meron are Baltimore-bound.


Book Report: Hot New Cookbook Alert - SPICE HEALTH HEROES

Once in a while, along comes a cookbook that will find itself equally at home in your kitchen or on your coffee table. Not only that, SPICE HEALTH HEROES available worldwide on October 20, 2016, might also make you healthier.


Interview: How Does Streaming Affect Your Favorite Artists and What's the Best Way to Purchase? Composer Jonathan Reid Gealt Chimes In

We live in a digital age. Books we used to purchase at Barnes & Noble, we now upload to our E-readers. Characters we used to follow on primetime, we now watch on Netflix. Music we used to listen to from CDs, we now stream from services like Spotify. How has this shift in the way we consume art effected the artists who create it?


BWW Interview: ALADDIN's Angelo Soriano Brings Broadway to Youtube

You can catch Angelo Soriano onstage at the New Amsterdam Theatre (where he is currently a swing in Aladdin), but you don't have to buy a Broadway ticket to check out his work offstage. When he's not in Agrabah, he busy creating viral videos with some of his Broadway pals. How does he do it all? Find out below!


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bio
The 2001 Syracuse University graduate (School of Information Studies) is also the owner of Wisdom Digital Media, an award-winning leading design company for entertainment and technology web sites. In his previous life, he held an executive position for the world's leading publisher of technology magazines, web sites and conferences and, as a result, was named among the "Top thirty magazine industry executives under the age of 30" by FOLIO Magazine.

Robert Diamond founded BroadwayWorld.com in 2003, which has now become the largest theatre web site in the world. He also serves as the site's Editor-in-Chief, covering Broadway and beyond, with specific local coverage for 100 cities in the United States, 45+ countries worldwide and 10 other related areas of entertainment - including dance, opera, concerts, comedy, films, television and more. In 2014, the site was awarded an Award for Excellence in Theatre Arts Education by the prestigious Theatre Museum.

Diamond got his start in the entertainment field, accidentally, when he created the 'official web site' (while in college) for Michael Crawford, the popular actor and original Tony and Olivier Award-winning star of THE PHANTOM OF THE OPERA. (He still blames Crawford - and credits him - for anything that goes particularly right or wrong during an average day.)

As a respected member of the Broadway and theatre community, Diamond also served as Lead Producer for a series of sold-out shows using the BroadwayWorld 'brand' for a set of 'Standing Ovations' concerts, which also branched out into titles that included Holiday Shows and even more specific concerts like 'From Stage to Screen and Back Again' in tandem with publishers and movie studios. All proceeds were in turn donated to Broadway Cares / Equity Fights AIDS, the industry's leader in aid for performers in need.

Robert splits his time between Manhattan and Lake Tamarack in Stockholm, NJ with his wife and two dogs, growing the business and getting little sleep. In addition, you can usually find him in a theatre many nights a week. Robert's writing has been featured on the site in 'The Broadway Pulse' and Industry Insight sections on BroadwayWorld and he also wrote weekly about theatre for the USA Network's Character Approved blog.

In late 2012, Wisdom Digital Media announced the official spinoff and launch of new entertainment web sites including BWWTVWorld.com, BWWBooksWorld.com, BWWMusicWorld.com, BWWDanceWorld.com, BWWClassicalWorld.com and BWWOperaWorld.com. The site's expansion was featured in a Crain's New York Business profile as well. Since then, Diamond has been featured as an industry expert by numerous outlets.

In December of 2014, Diamond was one of 5 Syracuse University Alumni, all having achieved success in the world of start-ups, business growth and venture capital, participating on a panel addressing young alumni who are currently pursuing their dreams of running their own business and experiencing the day to day challenges of a startup. It is part of the university's new Student Accelerator Program, for which Rob was recommended by Syracuse University's i-School.

Recently, BroadwayWorld.com returned to the concert stage, with a series of benefit concerts featuring Broadway's brightest stars. The site continued its growth and leading technology support adding exclusive features, an industry-first Apple TV app, Roku App, new iPhone, Android and iPad Apps, Apple Watch and Safari alerts, a slew of original video content, international expansion & more.

Recently, the site unveiled a major redesign, fully responsive on all platforms and taking full advantage of the latest in i-technology and has spent the last year involved in further growth including the launch of new regions, new sections including Around the World and Industry Insight and more.

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